Content Planning

• Develop engaging Social Media content schedules aligned with business objectives and promotion priorities (taproom beer launches, distribution, events, etc.)

• Ideate all content concepts to support the schedule, bring new and creative ideas to life

• Identify social media trends and create quick turn content to leverage them

• Measure impact of Social Media; evaluate results and recommend changes to strategies, use analytics to inform content making decisions

• Create a bi-weekly newsletter using Mailchimp

Content Capture

• Capture content using DSLR and iPhone to deliver timely content coverage for Zilker Brewing Co. as a whole, that can work across multiple platforms (stories, reels, posts, tweets, etc.)

• Collaborate with team members (brewers, production, taproom staff and managers) as necessary to coordinate and produce content

Content Editing & Sharing

• Work collaboratively with the team to understand and communicate details behind process, ingredients, tasting notes, collab inspiration, community events etc.

• Ensure photo and video content is high quality, consistent, and edited to be aligned with brand aesthetics

• Craft copywriting that represents the brand voice of Zilker Brewing Co. for social media posts and other digital outlets (web, article features, etc.)
• Update the menus on Wordpress weekly to reflect our Taproom offerings

Community Engagement

• Engage with audiences across social media platforms (i.e., responding to comments, answering questions, supporting accounts online) to provide stellar customer service and community support in a timely manner

• Stay up to date on the latest social media trends and technology updates, such as new features, algorythim updates and new platforms

• Stay up to date on current events impacting the local community and online conversations

• Manage all online accounts: Google My Business, Facebook, Instagram, Twitter, Yelp, Do512, TikTok, Wordpress

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Experience:

• Social Media Marketing: 2 years (Preferred)

Minimum Qualifications:

• 2+ years of experience in creating digital content (photo, video, copywriting), monitoring and analyzing campaigns via Social Media analytics
• Must be proficient with digital photography, lighting and editing

• Excellent written and verbal communication skills

• Positive attitude, detail and customer oriented

• Ability to manage multiple projects and tasks simultaneously

Desired Qualifications:

• Craft Beer knowledge and experience in the industry

• Experience with Lightroom, Mailchimp, Wordpress

Other Information:

• Ability to work flexible hours as needed

• Ability to travel locally
• Position is Part Time 20-30 hours a week.
• Pay Range is $25-$30/hr

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SEND RESUME TO JOBS@ZILKERBEER.COM

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